Buy Indy East

We promise to create healthy commercial corridors that provide desirable neighborhood goods, services, and amenities that serve our residents and become a regional destination for shopping, dining, and recreation.


Increase Economic Activity

Massachusetts Avenue, East 10 Art sign

Commercial District Development

Provide comprehensive commercial district development resources and incentives targeting new and existing neighborhood-serving businesses, commercial property owners, and neighborhood-commercial developers.

Arts-based Community Development

Strategically target neighborhood-centered commercial redevelopment nodes to implement Arts-based Community Development (ABCD) initiatives as an economic a catalyst for commercial development, entrepreneurship and creative programming.

Implement Innovative Infrastructure

Implement innovative infrastructure including public gathering spaces, dedicated trail systems and streetscape improvements to attract a strong consumer base and utilize placemaking practices as catalyst for business development.

View the full Buy IndyEast Promise Zone strategy

Are you interested in learning more about the strategy behind Buy IndyEast goals? Access the full Promise Zone Goals & Strategy or those specific to Buy.

Buy IndyEast Promise Zone Funding History

To date, Buy IndyEast has leveraged has almost $60M to support the Eastside of Indianapolis.
Federal Funding Leveraged for Buy IndyEast: $58,284,990
Business Ownership Initiative Logo

Program for Investment in Micro-Entrepreneurs | BOI

This award from the Small Business Administration funded BOI’s REDI program, whereby it partnered with ...
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Food Insecurity Nutrition Incentive Grant Program

Through the Department of Agriculture’s Food Insecurity Nutrition Incentive Grant Program, Gleaners Food Bank of ...
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Harrison Center for the Arts Logo

Our Town

The Our Town grant from the National Endowment for the Arts funded early phases of ...
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Harrison Center for the Arts Logo


This ArtWorks grant from the National Endowment for the Arts funded the Harrison Center's artist residency program.
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Business Ownership Initiative Logo

Women’s Business Center (WBC) Program

The Small Business Association awarded this grant to the Business Ownership Initiative of Indiana to ...
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Farmers Market SNAP Support Program

Through the Department of Agriculture’s Farmers Market SNAP Support program, Growing Places Indy hired a ...
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Buy IndyEast Map

Buy IndyEast Map

Buy IndyEast map shows the area’s key assets and developments that the promise zone has focused on like the 10 East Arts District, the East Washington Street Plan, and IndyGo bus routes as an alternative method of transportation. The map also shows new businesses since the promise zone designation.

View the map.

Buy IndyEast

News and Resources

Read the latest updates about Buy IndyEast projects, awarded grants, and milestones.